ROYAL SALUTE

To treat Royal Salute’s most loyal consumers and collectors in the UAE, we wanted to immerse them in the brand in a way that went beyond the traditional fine dining and pairing experience.

Held at the Theatre of Digital Arts (TODA) in Dubai, guests were invited to ‘Enter the Kingdom’ of Royal Salute.

Each course and pairing tapped into all of the senses as the music changed pace, the scenery fell away and shifted to explore the kingdom of Royal Salute and the wilds of Scotland. This perfectly in-sync service, visuals and sound allowed guests to experience the product in a totally unique way.

Each guest received a personalised Coat of Arms on an aged scroll which celebrated their family heritage, country of origin and interests.