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Only the second market to launch Avion Cristalino globally, the Dubai event needed to make a splash and bring a piece of Tulum to the city for press, trade and influencer guests.

With limited brand guidelines to work from, we were tasked with designing an event that celebrated the barefoot luxury vibe and Mexican heritage of Avion Cristalino. Through carefully curated bohemian-inspired photo moments, live entertainment, and a dash of mysticism, this event was a true reflection of the brand.

Held at Twiggy by La Cantine, the night was full of surprises for guests with tribal dancers, drummers, and fire spinners building up the high energy moments. With a shaman on hand for crystal readings, guests enjoyed a sense of discovery throughout the night.

As a grand finale, Cristalino, the uniquely transparent hero product, was encased in ice and dramatically broken to reveal the bottle as guests were invited to taste.

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