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For their bi-annual showcase event to media, influencers and VIP guests, Sephora asked us to come up with a unique concept that spoke to the fun and glam nature of the brand.

Hotel Sephora provided the perfect setting for Sephora brands to come together under one roof and educate guests about their newest products and innovations. 

As guests arrived, they were greeted at a branded hotel desk check-in counter by a Sephora bellboy in a bespoke suit with signature magenta detailing. The photo moment featured Sephora-branded luggage and trolley, and gave guests plenty of opportunities to capture content while at the event.


Hosting 30+ different beauty brands, we held the event at the brand new, bright and airy Emirates Golf Club Pavilion, which allowed us to completely take over the space - including hugely impactful exterior branding.

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