Play It Like Pep - VISA
2025
Visa, in partnership with Emirates NBD, required the design and production of an exclusive, intimate evening for a select group of UHNWI guests tied to their "Play it Like Pep" campaign starring football manager Pep Guardiola. The objective was to deliver a high-touch, memorable experience featuring a meet-and-greet and fireside chat, all within a custom-designed, branded environment.
We transformed the Address Dubai Mall ballroom into a fully immersive, branded experience. The guest journey began with a stunning entrance showcasing the campaign branding, leading into a player's tunnel that guided attendees from the networking area into the main event space. The production featured a dedicated stage for the fireside chat, and high-touch activations including a custom jersey printing station and personalized Montblanc journal carving. A precise locker room photo moment and an exquisite rooftop Iftar dinner ensured the event delivered seamless luxury and high engagement.
We successfully executed a highly sensitive, celebrity-driven event for an elite guest list, ensuring an impeccable brand experience for Visa and Emirates NBD. The combination of the intimate fireside chat and unique personalized takeaways delivered extraordinary guest satisfaction and memorability. The event flawlessly balanced corporate messaging with exclusivity and generated significant prestige, reinforcing the campaign’s success with the UHNWI audience.
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