GtFT - Google
2024
Google required a flagship two-day hybrid summit in Abu Dhabi for 250+ global finance leaders, focusing on AI and machine learning in FinTech. The brief demanded the event be executed at the highest corporate standards while integrating a high-impact, unique experiential element to elevate the networking experience beyond a standard conference.
To design a high-value hybrid summit at W Abu Dhabi that seamlessly blended in-person and global participation, delivering an immersive experience for Google’s worldwide community. A core part of the vision was to end the summit not with a routine closing, but with a bold, unforgettable moment that elevated connection and engagement.
The summit brought together 350 in-person attendees and reached 9,000 online viewers worldwide. Securing exclusive access to the Formula 1 track for the closing night party became the defining differentiator—turning the finale into a high-energy networking experience that left a lasting impression and set a new benchmark for hybrid events.
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